The Foundation for the Promotion of Breastfeeding—Poland’s largest nationwide organization working to promote breastfeeding and improve breastfeeding awareness—decided to use this year’s World Breastfeeding week to launch a unique campaign intended to communicate to the public how breastfeeding benefits the health of both mothers and their children.
The World Health Organization recommends mothers exclusively breastfeed their children for up to 6 months, with continued breastfeeding along with appropriate complementary foods up to two years of age and beyond—as long as it’s preferred by mother and baby. Meanwhile in Poland, the number of exclusively breastfed infants drops below fifty percent after the first six weeks of their lives. Multiple factors contribute to this state of affairs, including lack of professional support available to new mothers, lack of trained medical personnel with appropriate breastfeeding and lactation expertise, and more or less unrestricted advertising of formula. The Foundation for the Promotion of Breastfeeding, as a non-governmental organization focused on educational, promotional, and awareness-raising efforts, wants to extend concrete support to families by providing them with evidence-based advice and promoting breastfeeding.
Public service ads communicating the broad range of health benefits of breastfeeding will be displayed at the most frequented stations of the Warsaw subway system.
The idea for a multimedia public awareness campaign was put to the Foundation by Karolina Kurzela, the owner milk&love, a Polish clothing brand focused on breastfeeding outfits. After months of collaborating with Karolina Kurzela and thanks to support from STRÖER, the outdoor advertising company, and Femaltiker®, a sponsor of the campaign, the Foundation is proud to unveil a first-of-its-kind educational campaign aimed at the general public.
The Polish Association of Lactation Consultants has taken honorary patronage over the campaign.
The multimedia effort in subway stations will be accompanied by the unveiling of a new website dedicated to spreading awareness of health benefits of breastfeeding. The website at http://www.mleko.fpkp.pl will offer a comprehensive info package on breastfeeding and its benefits, info on where to look for help, and an extensive database of science-based sources.
The project was developed by the most important figures in breastfeeding promotion in Poland:
Agata “Hafija” Aleksandrowicz, author of the blog www.hafija.pl, most comprehensive compilation of breastfeeding and lactation knowledge in Poland, Vice President of the Foundation for the Promotion of Breastfeeding, and Editor in Chief of the “Lactation Quarterly.”
Małgorzata Jackowska, dietician, President of the Foundation for the Promotion of Breastfeeding, author of www.malgorzatajackowska.com, a website and blog dedicated to child nutrition.
Zuzanna Kołacz-Kordzińska, owner of the “Being Closer” Center for Development Support, architect of educational meetings organized as part of the “Motherhood Step by Step” program, Vice President of the Foundation for the Promotion of Breastfeeding.
Danuta Kozłowska-Rup, PhD, MD., Certified Lactation Consultant, one of the authors of the blog mataja.pl
Karolina Kurzela, owner of the clothing brand milk&love